June 07, 2009

Rarity (again!)

Readers, I BEG you. I mean that I am sincerely begging you, in the strongest possible way, to understand the meaning of the word "rare".

If the word "rare" is being used to describe an item for sale, then "rare" is being used primarily as a marketing term.

I have argued time and time again that every seller using the word "rare" is trying to convince you that there is a direct connection between rarity and value. There is not. Value reflects desireability. There is a 100% direct connection between desireability and value. Sellers desparately want you to believe that rare items are desireable. Many are. But sadly, many rare certificates are hardly desireable at all.

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